Pure Life. It means savouring life and shaping it to your own expectations. Not bound by place or time, but always connected to the world. So life and work carry on – but with one difference: You decide where and when. That new sense of independence has now been translated into a fragrance: Porsche Design Pure Life. Thrilling. Enthralling. Sensual. The perfect expression for a man who lives – and loves – that freedom. Confident and composed.

The Vision

“I wanted this fragrance to capture the feeling of independence, of switching the suit for a linen shirt any time that feels good to you,” says perfumer Marine Ipert, describing her vision. “A fragrance that is always with you, and which unlocks the freedom to enjoy life. This soaring limitlessness has been interpreted into a unique fragrance that its creator describes as, “fresh and maritime, but also sensual.”

The Fragrance

Porsche Design Pure Life opens with an accord of bergamot, pink peppercorn and ginger – invoking the invigorating sensation of opening a window or taking down the top of a convertible car. With the next deep breath, you catch notes of a fresh sea breeze, juniper berries and lavender, infusing a lightness that is not merely fleeting. The addition of an elegant signature of cedar wood, incense and musk creates a truly distinctive magic.

The Fragrance Profile

Top Note: Bergamot, Pink Pepper, Ginger

Heart Note: Juniper Berry, Marine Notes, Lavandin

Base Note: Cedar wood, Incense, Musk

The Flacon

The Porsche Design DNA is all about a symbiosis of form and function at the highest level. This can be seen in the flacon, with high-quality glass and lightweight metal combined to create a bottle that has an elegant sense of weightlessness. The vibrant turquoise colour underlines the vision for this fragrance – it is clear and light, like gazing towards a distant horizon where the sky meets the sea. The Porsche Design flacon also makes technical finesse a priority, emphasising the link between design and functionality: the spray button is flush-mounted into an innovative mechanism. From the back it looks like a traditional trigger with a closing cap, while from the front only a brushed aluminium plate can be seen. When pressed, this plate recedes smoothly into the glass, and the fragrance is sprayed via the small nozzle on the front. The spray mechanism can also be locked while travelling using a special clip – so this bold, independent fragrance can accompany you wherever you go.

The Assortment

Eau de Parfum 50 ml: 78,00€*

Eau de Parfum 100 ml: 105,00€*

Shower Gel (Hair & Body) 200 ml: 27,00€*

* Recommended retail price

Porsche Design Pure Life will be available in all Porsche Design Stores and at porsche-design.com from the end of March 2024 and in exclusive perfumery retailers and selected Douglas stores from April 15, 2024.

The Scent of Independence

As Large as a Windshield: Where Sports Car Aesthetics Meet Gaming Innovation

Smart Design, Superior Sound, and Exchangeable Carrying Straps for On the Go

Press Releases